Only 30% of Irish Business Think There is a A(H1N1)v Swine Flu Pandemic

I recently attended a seminar in Dublin on Pandemic Planning and one of the presenters asked the question of the audience "how many think there is a flu pandemic ?" about 30% of this audience of around 150 companies from all over Ireland indicated they thought there was.
Now I'm not sure if some were shy or just didn't want to participate so lets say 10% fell into this category this still leaves 60% who believed there was No Pandemic!
So I guess if they felt there was no pandemic and these people were representing their companies interest in the current A(H1N1)v Pandemic (Which by the way is a pandemic according to WHO ECDC CDC etc..)then probably they have not put any plans in place. Unless they did it before this as part of their business continuity plan. Or perhaps they feel their business continuity plan will suffice (not something I would recommend as a pandemic plan is completely different in most cases)
My hope is I am wrong and that these companies are taking this risk to their business seriously and if they haven't already put a plan in place then after the seminar they decided to do so. But what about all the other companies who didn't attend ?
If we take this small sample as indicative of Irish companies how do we get the message out there that this is a real risk and they should plan.
Interestingly the HSE was also represented at this seminar and i would say 90% of questions were asked of him and nearly all indicated the belief that the HSE will not be able to cope if this hits the expected peak.
What do you think do you believe all is well as we are led to believe by industry representatives who tell us Irish business is well prepared !!